WE ARCHITECT THE NEXT REVENUE ENGINE FOR IP-RICH COMPANIES.
LM CO. works with category leaders in sports, gaming, media and non-profits who already have scale, audience, and IP — but haven’t unlocked the next $10M+ growth engine sitting in plain sight.
who we serve.
We don’t help brands “get on the map.”
We help platforms that are already on the map expand it.
LEAGUES & RIGHTSHOLDERS
Teams, federations, and properties sitting on valuable IP, loyal fans, and legacy media deals that are nearing their ceiling
PLATFORMS & PUBLISHERS
Media companies, digital platforms, and ecosystems with large audiences and underleveraged commercial pathways.
GAMES & ENTERTAINMENT IP
Category-defining titles and franchises ready to move from one product to multi-layered revenue systems.
THE GAP.
You’ve done the hard part already: great product, strong brand, real audience, meaningful IP.
But growth is getting harder.
Legacy revenue streams are plateauing.
Most internal teams are set up to sell existing inventory — not to design the next revenue system
Media rights and sponsorships are maxed out or fragmented
New ideas get stuck in politics, decks, or “pilot purgatory”
Partnerships live as one-offs instead of a scalable platform
Everyone’s busy selling; no one’s tasked with architecting what’s next
WHAT LM CO. BUILDS
LMCO is a commercial architecture firm.
We turn underleveraged assets into new, scalable revenue engines
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We map your IP, assets, audience, and distribution into a coherent revenue system—with clear packages, pricing ladders, guardrails, and upside.
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We turn partnership chaos into a repeatable operating system: what you sell, who you sell it to, how it integrates across product, brand, and sales.
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We build the story and structure so internal teams can actually run it—decks, playbooks, narratives, and tools that move deals from idea to ink.
MOBILE GAMES
Designed a tournament IP + partnership platform that transformed a cost center into an eight-figure opportunity.
Built the playbook for first-ever integrated brand sponsorships inside the game.
SPORTS PROPERTY
Reframed a new venue as a multi-year commercial platform, not just a building.
Created a partnership operating system spanning in-venue, digital, and global IP extensions.
digital MEDIA
Architected a new off-platform product that links audience identity, daily behavior, and sponsor value.
Delivered a GTM narrative and structure that unlocked deeper brand partnerships.
Full case studies available in conversation.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace